Build for free. Pay when you're ready to be found.

Yes. The free plan is permanently free — no trial period, no credit card required. You can build your full profile, run one readiness score per month, and follow your roadmap indefinitely. You only need Pro when you’re ready to turn on investor discovery.

Investor discovery is a Pro feature. Once you’re on Pro, you can flip the visibility toggle on once your profile reaches 70% completion. We set this threshold intentionally — investors on the platform expect profiles to be substantive and complete enough to evaluate

The scoring engine is identical on both plans. The difference is frequency — Free gives you one readiness score and narrative per calendar month, Pro gives you unlimited. If you’re actively working your roadmap and want to track progress as you close gaps, Pro lets you re-score as often as you want.

Available on Pro, the coaching feature surfaces investor-perspective insights directly on each profile question — a single click explains why an investor cares about that question and what a strong answer looks like. It’s contextual, question-specific, and designed to help you think like an investor as you build.

Yes. Cancel anytime from your account settings — no penalties, no hassle. If you cancel a paid plan, you retain Pro access through the end of your billing period, then revert to the Free plan.

Yes — annual billing saves 20% vs. monthly across all paid plans. The Pro annual plan is $114.72/year, which works out to $9.56/month.